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Overview of Exploratory, Descriptive & Causal Research in Marketing

Content: Exploratory Research Vs Descriptive Research

❶Conclusive research is further subdivided into descriptive and casual research. An exploratory research project is an attempt to lay the groundwork that will lead to future studies or to determine if what is being observed might be explained by a currently existing theory.

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Purposes of Marketing Research
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Purpose of Research

Does Garcinia Cambogia Actually Work. Woman Smiling and Holding a Supplement I managed to find several research studies on Garcinia Cambogia, in both animals and humans. According to some studies in rats, it can inhibit a fat producing enzyme called Citrate Lyase, making it more difficult for the body to produce fat out of carbohydrates (1). Other rat studies show increased levels of the neurotransmitter serotonin. This could theoretically lead to reduced appetite and cravings (2).

Key Differences Between Exploratory and Descriptive Research

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Exploratory research is defined as the initial research into a hypothetical or theoretical idea. This is where a researcher has an idea or has observed something and seeks to understand more about it.

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The major difference between exploratory and descriptive research is that Exploratory research is one which aims at providing insights into and comprehension of the problem faced by the researcher. Descriptive research on the other hand, aims at describing something, mainly functions and characteristics.

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Exploratory Research is research conducted for a problem that has not been studied more clearly, establishes priorities, develops operational definitions and improve the final research design.[1] Exploratory research helps determine the best research design, data-collection method and selection of subjects. Descriptive vs Exploratory Research Research is one systematic activity that is undertaken by scholars, to help in widening our knowledge base in all fields of education.

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Exploratory research design does not aim to provide the final and conclusive answers to the research questions, but merely explores the research topic with varying levels of depth. It has been noted that “exploratory research is the initial research, which forms the basis of more conclusive research. Exploratory research implies an exploration led for planning an issue for all the more clear investigation. Intention: The main objective of descriptive research is to define the functions and characteristics.