The media is a powerful force in contemporary society, which determines our actions and identities. With reference to relevant sociological theory and evidence, discuss media effects. Society relies a great deal on technology for news, entertainment and education.
Mass media is seen as one of the greatest influential factors on the opinions and viewpoints of society in the modern world. All of these sources are what contribute to the beliefs of what society believe life and culture to be, which is sometimes heightened to unrealistic standards.
Although media provides speedy access to various forms of communication, as with anything else, negative ones closely follow its positive attributes. Socialisation and society is one of the main features in partnership with mass media.
As seen in the contemporary society, norms; values; and way of life have changed to a great extent in comparison to the generations gone past. A crucial aspect that a large media society has embraced is that it brings to the surface great awareness of the world around us.
The media has exposed individuals of all ages to different aspects of the world that previous generation had no exposure to. This vast revelation has educated the youth, thus making them more aware and resourceful about the world today.
Media is actively transmitted on a day-to-day basis via millions of people and their access to resources. An example is in the fashion world: Women today face extensive criticism about their appearances due to the superficial ideology created by the media. This has brought plenty of criticism from feminist individuals, groups and organisations around the world whom state that women have died from starvation simply for a short-lived career in the modeling world.
Stereotypes have been created on different ethnicities and cultures. As individuals growing to a more open-minded mentality, we see distinct relations between the two. When we see a particular ethnicity portrayed in a certain way, judgments tend to be established and therefore we then relate them to an entire culture of people.
Eventually many individuals tend to conform to those stereotypes, thus following the self-fulfilling prophecy. The hypodermic syringe theory states that the media feeds society what they want and society accepts it without any questioning; it is a medium of the message that can cause changes within a time span of a few minutes. The results can be drastic and cause massive changes in society, as adolescents may apply these standards and values in their adult lives.
Mass media is a fast growing field; the commercial world has experienced immense amounts of developments in this sector due to rapidly increasing demand. The media can also be subjected to creating illusions and perceptions about particular situations or events to convince a specific audience or group of people Atwood, L. But when an individual experiences it for themselves they will see how different it is compared to how the media portrays it.
For example, when someone is exposed to how television broadcasting takes place in reality, they realize that the media may exaggerate the event in order to create emphasis on a particular situation. Furthermore, the media creating the illusions may be one of the most important responsibilities of modern education. As media may not portray the data in the way it was, inequalities about validity are created. Theorists have various, different and conflicting ideas on the effects that mass media has on contemporary society.
Functionalist believes that each part of society has a function that they are to perform in order for society to function to its full potential, and there are particular functions society has to reach in order to maximum capacity Giddens, A.
Functionalists believe that society conforms to a lot that they see in the media by enforcing laws and regulations, which keep order and control in society. Functionalists believe that Conformity is what reinforces the norms and values of society. Therefore, this is what teaches the new generation how to adapt to society. Media is an important way to pass on information from one place to whole world. Media like TV, internet and news papers has become the most feasible way of communicating the things to whole world.
Message is passed in fraction of second through internets and TV. Media acts as a useful way to spread knowledge, It helps to connect people from one place to other. With in fraction of seconds information can be passed using media. It has positive as well as negative impact. IT connects the people to whole world. It will increase the awareness of the people. We can learn unknown things from internet with the help of Google. It also impacts our younger generations.
Because of media the young children stopped playing outdoor games which help in physical fitness. They get inspired by the different characters shown in the TV and try to imitate, which leads to them involving in crimes. They get influenced by seeing the celebrities dresses and try to ware such type of dresses due to which there are many incidents of rapes are noticed in recent world. Notify me of follow-up comments by email. Notify me of new posts by email.
This site uses Akismet to reduce spam. Mass media is classified in two categories. Print media include newspaper, magazines, journals and other printed materials. Importance of mass media: Media play the role of bridge between government and general people in times of different national need.
Media do not simply provide people with information, news and ideas but also raise various issue on socio-econo-political matters. They also form consciousness and public opinions in different problems and issues. Various formats of programmes like talk show, street show, documentary, live reporting, video articles, editorials on different local and global issues are broadcast and published.
Media keeps us dated about what is happening around the world. Media focus on various social evils, political or economic crisis and guide people through them.
Research goes to show that today's media plays a significant role in shaping children's lives. The mass media triggers children's minds and habits in numerous ways. Parents used to only have to worry about the effects of television on their children.
The Influence of the Media on American Culture - The media has been a part of the daily life of the American people for the longest time, because of this fact, the media influences the decisions and views of how people should live.
The literature on the influence of media on teenagers is vast and most of them have focused on the negative impacts. They seem to advance the view that the way youth react to situations, or their mode of thinking is wholly based on the effect of the media, particularly television and movies, music, videogames, and the internet. Analyses of media in modern and post-modern societies have concluded that media are the society’s storytellers, repeatedly confirming and modifying the society’s image of itself (Anderson, ; Condor, , Fairclough, ; Hall, ).
Essay on Mass Media Influence. Mass Media Influence In the last 50 years the media influence has grown exponentially with the advance of technology, first there was the telegraph, then the radio, the newspaper, magazines, television and now the internet. Lest the media should consider its liberty as license, the Press Council issued a set of guidelines a few years ago. Since ours is multi religious, multi communal, linguistic and cultural society, any provocative writing can lead .