There are different religious customs, traditions and languages in India; and about three-fourth of the population live in rural areas, where cultivation is the source of livelihood, and there is wide disparity of income of people. Majority of the people, who are most illiterate, have low income. To save or protect themselves, against exploitative practices of trade, consumerism has emerged and has been accepted as a defensive force to safeguard the interest of the customers.
Indian consumers face several unique problems requiring more involvement and support from the Government and the Consumer Organisations to protect their rights. Consumerism is still in its infancy and not well organised. Majority of Indian consumers are not consciously aware of their rights. Shortage of essential commodities occur very often in India. Such imbalances lead to hoarding and black-marketing, profiteering and corruptions.
Many consumers are ignorant and uneducated and in such situations, the marketer exploit the consumer. There are many such cases in India.
Producers advertise their products, not with a view to serve the public, but with a view to dispose of their dead products at a good profit. Consumers become easy victims, in the absence of information, and buy sub-standard and defective products. The court procedure in India is a time consuming and tiresome process. Thus, consumers avoid legal actions. People are unaware of the simple procedures under the Consumer Protection Act. We know that the consumer orientation has been given maximum importance by the marketers.
Satisfaction and well being of the consumer should be the objective of all business units. In real practice, he is not protected or safeguarded but, he is cheated and looted. This is a landmark in the history of consumer movement in India because it is applicable to the whole of India and to all goods. It is not applicable to public enterprises. It seeks to set up courts in each state with powers to punish the guilt by heavy fine and imprisonment. It seeks to set up elaborate inspectorates to implement this Act.
For this purpose, active co-operation of all State Government is necessary. However, it is too early to comment whether it is successful or not. Much depends on the role of public and merchants, and on the honesty or Government officials. One redeeming feature of the above Act is that there is a provision for penalty and imprisonment for managers of manufacturing companies. The Food Adulteration Act is applicable to merchants only.
But the Consumer Protection Act applies to the manufacturing companies so that any defect or impurity of the product at the manufacturing stage can be detected and if proved, the concerned executives can be sent to jail.
The middlemen like wholesalers and retailers can, thus, be excused if the product is defective or harmful at the production stage of the plant. It is important to mention that the Government of India deserves admiration and appreciation for this bold step. Also about two years ago, the Government of India passed Environmental Act under which a separate Ministry was established to enforce regulation of pollution.
It is applicable to whole of India. In all big cities and towns, pollution has become not only a nuisance but also a dangerous thing.
The public health is affected by contamination of drinking water and food and many have died. In spite of this, this problem continues to be serious even today. It is essential that the Government takes stringent measures to control pollution. Consumerism in the wider sense includes environmentalism and also refers to the senseless waste of scarce natural resources by the private companies. The resources of the country must be conserved for long-term growth of the economy.
In India, this is a very important public issue. The leading economist of USA has strongly criticized the depletion of resources, pollution of environment etc. Residents of a prosperous country have to go no further than a supermarket to get all they need to live a sustainable life.
This is undoubtedly a benefit of living in a capitalistic society; however, there is also a flip side to which many scientists and philosophers call attention. Consumerism is supported by manufacturers who do their best to sell their products by encouraging people to buy more and more.
An example of this is the smartphone market. As a result of this consumerism, the more people want and buy, the less they appreciate the value of their possessions.
One of the most powerful forces that contribute to the promotion of consumerism is the omnipresent advertising in capitalistic societies. Advertising is an essential component in the marketing strategy of any product, but at the same time, it affects the human mind. Thus, they do not represent wants, but instead create a need for luxury goods.
Numerous print and TV advertisements persuade potential customers that it is a Gucci bag, a Calvin Klein dress, or a pair of Jimmy Choo shoes that define their personality and character—not the personal traits they possess. The youth are probably the most vulnerable target of advertisers. Grown-ups can often distinguish between what they need and do not need; however, young people tend to be less capable of critical thinking.
Since their world is created by their aspirations to keep up with modern trends and acquire the most up-to-date gadgets, they are easier to manipulate Schor, , p.
Quindlen provides a perfect example of this manipulation. On the other hand, advertising is not the only phenomena responsible for the increasing numbers of people obsessed with the need to buy new items. This refers to how advertisements hardly have an effect on most people anymore.
While advertisements are beguiling, if they were that effective, people would be rushing to stores to purchase the advertised products in higher numbers than already present. Another reason why the idea of permanent acquisition of goods has become dominant in the minds of many people, both adults and adolescents, is the lack of skills necessary to maintain their own resources. Since they did not earn it themselves, the youth are often unaware of the value of money; they demand that their parents satisfy the desires instilled in them by advertising.
This percentage indicates a weak awareness of the usage of money From Consumerism to Personal Bankruptcy, n. People define themselves not only by their jobs, but also by their possessions and the things they own. Rubbish is only considered rubbish because…. Also, it is the consumerists movement, consumer protection or consumer activism, which seeks to protect and inform consumers by requiring such practices as honest packaging and advertising, product guarantees, and improved safety standards.
In other words, consumerism has meant the transformation of citizens into shoppers. In fact, after the tragedy…. The world fails to realize that the human race is what will lead the Earth to destruction. The population is only doing what every other creature does to survive; however humans are doing it better. Therefore, all the expanding going on is going to eventually lead to an end to the population, because there will….
More recently, however, these same problems have been the subject of much interest among social scientists who were compelled to look at obesity as a social and cultural phenomenon. The aim of this essay is to explore who the winners and losers are in a consumer society by looking at how status is affected by choices as a consequence of economic position. The essay also examines how major stakeholders, such as supermarkets and suppliers, impact that judgement and the global environmental consequences.
The creation of communication technologies, such as the…. If you contact us after hours, we'll get back to you in 24 hours or less. Previous Go to page. Consumersim, How It Controls Our Society With the rise of consumerism, our global society has become increasingly focused on consuming goods and services, as a means to feel good about ourselves and to drive the economies of the world.
The Effects of Consumerism on Adults and Children - The Effects of Consumerism on Adults and Children Consumers are creatively successful when designing a persuasive advertisement for increased profitability.
This persuasive essay argues that consumerism is destructive and its effects are the exhaustion of Earth's resources and a threat to human rights.
Consumerism essaysWebster's dictionary defines consumerism as "the economic theory that a progressively greater consumption of goods is beneficial." That is essentially the basis of what consumerism was in its early days. The problem with that definition is that the people who pract. Consumerism, to be precise, is an important social movement which aims at protecting the consumers against unethical or immoral marketing practices of private companies as well as public enterprises.
12 Great Articles and Essays about Consumerism - The Electric Typewriter - Great articles and essays by the world's best journalists and writers. This essay will explore consumerism in our society analyzing the negative and positive effects to demonstrate the necessity and importance of a balanced consumption in regards of people’s relationships, their happiness and depression. The majority of people in society believed that they have the necessity to buy goods that they don’t need.